The story of the New Era cap begins in the year 1902, when Ernhardt Koch created the first cap in his house. In 1920 he borrowed money from his sister Rose to start a company selling caps and the rest is history. Obtaining exclusive contracts with MLB teams only propelled the company to fame and when they released their iconic 59FIFTY cap in 1954 they solidified themselves in pop-culture as the iconic cap worn by hockey, football and baseball players as well as a streetwear staple. Nowadays, the brand produces a clothes line, accessory line and multiple styles of caps with the popular sticker that many keep as a sign of authenticity. Buying a New Era cap with the iconic sticker means buying a stylish, time-tested cap with a history of greatness.