Anyone can make blue jeans, but Levi Strauss & Co. were the first. With over 150 years of experience, Levi's have been using the products of previous generations to reinvent the style of tomorrow. It goes without saying that their logo is iconic. It represents quality, durability and adventure. Jeans bear the shapes of our bodies, the memories of our adventures. Levi's jeans are the original jeans - made to withstand all your adventures.